Rick Fuimo
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Product Content

I was hired to design, implement and deploy a Facebook/Instagram ad campaign for an Alaskan cruise travel agency.

  • Our primary goal was to generate leads by driving users to a sign-up form.
  • Conversions and sign-ups for the virtual event were the key performance indicators we aimed to achieve, thus collaboration with the agency’s web development team to design an enticing landing page was paramount.
  • I also employed Facebook’s tracking pixel to optimize the campaign for conversions.

  • Creating compelling content was crucial. I experimented with different ad formats, from captivating image ads to engaging video ads, and A/B tested them.
  • The static images performed the best, therefore I allocated the remaining budget towards them.

  • To keep stakeholders informed, I generated regular reports detailing the campaign’s progress.
  • Through meticulous planning, creative content creation, and data-driven optimization, the ad campaign was a success, with a 9% conversion rate.

Video Editing

Video editing is crucial for social media content marketing, because it captures and retains attention while conveying messages more effectively. This ultimately drives engagement, brand recognition, and increases reach.

Content Recycling

I had the delightful challenge of condensing a 1.5-minute infographic into bite-sized social media ads.

Maserati branded power banks

As a promotional product provider, Loopper was more than excited to tell the world about their recent Maserati project. I was responsible for creating this video post to showcase the product, as well as the account manager who sealed the deal.

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A glimpse around "The Office"

What better way to show future employees just how fun of a work environment they have?

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My Skills